Digital & Tech Consultancy by James Bradley

Helping your business navigate digital transformation and technology innovation with clarity and confidence.

1. The Challenge

Why businesses struggle with digital transformation

The top 5 reasons businesses encounter difficulties when navigating digital transformation.

Too much data, not enough clarity

Industry echo: Nearly every consulting firm flags this. Gartner reports that “over 80% of data initiatives fail to deliver business value.”

“Drowning in dashboards, starving for insight.” Businesses collect more data than ever — but without a clear strategy, it becomes noise, not knowledge.

Ineffective Technology Use

Industry echo: McKinsey says only 16% of companies see long-term value from digital transformation — often due to disconnected tech decisions. Suggested rewording:

“Tech decisions made in silos create complexity, not capability.” Without a unifying strategy, even the best platforms become part of the problem.

Proccess & Project Management Shortcomings

Industry echo: Deloitte highlights “legacy processes” as a key blocker in over 70% of failed transformation efforts.

“If the process doesn’t change, nothing changes.” Old workflows choke new opportunities — especially when speed and iteration matter most.

Teams built before goals are clear

Industry echo: Bain & Company often cite “structure before strategy” as a critical mistake. Hiring ahead of planning creates misalignment.

“Don’t hire before you know the mission.” Building teams around tools — instead of needs — locks companies into silos before they’ve even started.

Campaigns without connection

Industry echo: Consistent findings show that integrated marketing efforts outperform siloed ones by 25–35%.

“Content without context won’t convert.” Campaigns succeed when channels, data, and messages are aligned around the audience, not the org chart.

2. Our Solution

A simple 4-step approach: We run programs to identify the drivers of success for a partners digital transformation

Data

What you don’t measure, you can’t manage.

I help partners find clarity in their data — not just collecting it, but understanding what matters and why. From 1P segmentation to strategic frameworks, I focus on helping teams make data actually usable.

Did you know: 70% of enterprise data goes unused for analytics (Forrester, 2023)

Tech

Tech should serve strategy — not the other way around.

I cut through complexity to make digital tools work harder and smarter. Whether it’s CRM platforms, CDPs, or AI-powered analytics, I help organisations use tech to enable growth, not just chase trends.

Did you know: Only 35% of companies say their martech stack is effectively integrated (Gartner, 2023)

Process

If your processes are broken, your marketing won’t scale.

I focus on building strong operational foundations — aligning teams, defining workflows, and getting everyone rowing in the same direction. Most performance problems aren’t down to tools or talent, they’re down to messy processes.

Did you know: 61% of marketers say inefficient processes are the #1 barrier to success (Workfront/Adobe, 2024)

People

The right people depend on the right plan.

Companies often start by hiring a “data person” or “tech expert” — but that’s putting the cart before the horse. I help leaders define the why before the who — because only once you understand your data, tech, and process needs can you hire people who will drive the right outcomes.
If you hire first, you risk building empires — not impact.

Did you know: 42% of digital hires report misalignment between their skills and the company's digital strategy (McKinsey, 2024)

3. Proven Results: Case Studies

See here a little into our effective strategies and solutions through past partner case studies.

Empowering Businesses – Gillette Case Study

One Market, Many Markets

How EMEA built a single, centralised media model across EMEA — boosting efficiency, impact, and regional visibility.

“This process led to one of Gillette’s most innovative and 1st digital campaigns—delivering a 4× uplift in sales across seven markets. His work didn’t just drive results; it reshaped how we go to market with digital at P&G.” — Former Marketing Director, Gillette / P&G

When the Creative Is the Culprit: Using AI to Diagnose and Elevate

A leading brand saw declining returns on digital video. Many would typically blame media targeting inefficiencies — but the real issue was creative. I used AI to surface weak spots, diagnose underperforming campaigns, and help teams build smarter, more effective assets through targeted Creative Effectiveness Labs.

“James challenged our assumptions — and was right. His analysis showed the media was fine, but the creative wasn’t landing. His methodical but inspiring approach helped us make it better — and it worked.” — Regional Digital Director, Global CPG Brand

A New Digital Strategy for a large CPG Company (MARS)

Digital, Without the Noise
How Mars stopped chasing shiny tech and started building strategic clarity. One training, one mantra — and a 40% boost in digital maturity.

“This wasn’t just digital fluff. It was a proper rethink of how we work. Clear, strategic, and highly usable.” — Regional VP, Mars Petcare

Protecting Real People — Digital Campaign Review for Consumer Rights Group (Health J&J and GSK)

When Personalisation Hurts

What happens when healthcare ads cross the line? This case shows how we helped brands shift from data-driven to human-centred — rebuilding trust, empathy, and media systems from the ground up.

“James told us the hard truths — kindly. His work helped us centre real people, not just metrics.” — Strategy Director, Consumer Rights Group

Reviving Retailer Relationships at L’Oréal

From Supplier to Strategic Partner

How L’Oréal reinvented retailer relationships — turning fragmented briefs into joint value creation. By building a data-driven engagement model and simplifying the story from policy to people, they unlocked stronger JBPs, smarter media, and +19% in retailer-funded placements.

“Our Boots and Amazon teams both said: ‘This is the most useful retailer planning doc we’ve ever had.’ James gave us structure and clarity.” — Trade Strategy Lead, L’Oréal UK

Turning 1P Data Into Growth for a major Baby CPG brand (Johnsons Baby)

Turning Signals into Strategy

How a global baby brand doubled conversion by using 1P data to map not just who to target — but what to say. Real parenting signals, stage-specific benefits, and segmentation

“James helped us unlock what first-party data *actually* means for parents — and turned it into action we could brief and measure.” — Global Digital Director, Johnson’s Baby

From Chaos to Clarity — Policy Playbook for Public Health Campaigns (Kenvue)

Turning Noise into Trust

How a national health body aligned 30+ campaigns with one clear voice. From chaos to clarity, this playbook helped government teams speak human — and sparked a reset in public sector comms.

“This has genuinely transformed how we communicate policy. James got to the heart of the issue and brought everyone with him.” — Head of Communications, Public Health Agency

"The strategic insights and support provided by James Bradley have been instrumental in our digital growth."

– Mark Reynolds, CTO, FutureWave Ltd

MEDIA CENTRALIZATION - Driving 4X Sales

“The process led to one of Gillette’s most innovative and first digital campaigns—delivering a 4x uplift in sales across seven markets. His work didn’t just drive results; it reshaped how we go to market with digital at P&G.”

— Former Marketing Director, Gillette / P&G

AI CREATIVE - Creating ROI - In CPG
“This process led transformed how we think about creative performance. The AI scoring model and lab structure didn’t just deliver +13 points in effectiveness—unlocking media value we wouldn’t have seen otherwise.”

— Media Director, EMEA Region

"James Bradley transformed our technology approach, significantly enhancing our efficiency and results."

Sarah Turner, CEO, BlueSky Technologies

Client Success Stories

What our clients say about working with James Bradley

AI CREATIVE - Creating ROI - In CPG“This process led transformed how we think about creative performance. The AI scoring model and lab structure didn’t just deliver +13 points in effectiveness—unlocking media value we wouldn’t have seen otherwise.”